Strategy

Plan. Execute. Win.

Unlike traditional consulting processes, our strategic marketing consulting approach integrates your marketing strategy directly into your day-to-day marketing programs. Integration ensures that each market segment receives an appropriate, consistent, and targeted marketing message that leads buyers to a purchase.

Our marketing strategy consulting service provides marketing executives with:

• Strategic Planning Services
• Competitive Analysis & Positioning Strategies
• Custom Strategic Marketing Plans
• Organizational Design, Structure Development
• Marketing strategy and marketing programs (marcom and sales) tailored to your market positions
• Direct & Indirect Sale Channel Strategies
• Establishing Strategic Partnerships and OEM Relationships
• Personalized Guidance & Training

Advertising

Design Matters. Branding Made Simple.

Effective advertising is all about engaging your audience and communicating an overall brand experience. Pseudsound creates original and consistent online, print and marketing materials to give your company or campaign that final polished look across your website, marketing collateral, interactive media, banner and display ads, AdWords, and social media channels. We can help design corporate identity packages and have experience managing campaigns and project. We specialize in:

• Creative Envisioning
• Concept Brainstorming
• Creative Production
• Messaging & Positioning
• Value Proposition Development
• Managing PPC, CPM & CPA Campaigns
• Social Media Advertising
• Defining and Establishing Benchmarks and Metrics

Public Relations

The rules have changed. Strategy matters.

Traditional public relations is dead. As print journalism and publishing has been overshadowed by the instant publishing power of social tools, bloggers have become a powerful force to communicate news instantly. We maintain strong relationships with journalists at business outlets like: New York Times, Businessweek, Wall Street Journal, AP, Reuters, and USA Today, and our associates understand how to get writers and editors what they need to give a story legs.

Our team will work with your company or organization to create a detailed, targeted and segmented media list comprised of traditional journalists as well as major blogs and online publications like: TechCrunch, Mashable, GigaOm, VentureBeat, Huffington Post, Scobleizer, Bits, Wired, ReadWriteWeb, Silicon Alley Insider, All Things D, Gizmodo, and Engadget.

Our PR services include:

• Executive Communications
• Strategy, Planning & Execution
• Reputation Management
• Crisis Communications
• Product Launches & Story Development
• Media/Analyst Relations
• Press Release Writing & Distribution
• Byline Article Writing & Placement
• Booking Speaking Opportunities
• Rapid Response Media Programs
• Media Training & Workshops

Social Media

Cut through the noise.

The social web has exploded with content and is a powerful medium to reach broad audiences through a one-to-many approach. While social tools like Twitter, Facebook, YouTube and Vimeo have found a foothold over the last couple years, there is a lot of noise generated on these channels. We believe that having a social media strategy allows companies to listen, act and respond directly to consumers and customers. When properly used as a targeted marketing and customer service channel, social media provides one of the most cost-effective ways to engage your key audience.

Our associates have years of experience creating and managing strategic social media programs for our clients, after all, your customers on Twitter most definitely represent a different demographic than those on Facebook and YouTube. We work with our clients to properly segment their audience, create engaging content and to harness the inherent power of social tools and user generated channels.